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We are a Branding & Design studio based in Lisbon.
Our journey fuels passion: 20+ years crafting solutions and impactful design for remarkable clients.
We drive organizations and businesses to empower their Brands, Products, and Services through Strategic, Experience, and interaction Design.
We appropriate the focus point of the analysis and how the solution will be designed.
We can tackle the entire project from zero or work on a specific project area.
This is our Process Blueprint ABC:
A) Strategy Design - Analysis and ideation aimed at Market fit.
B) Experience Design - Brand experience design, tailored to Stakeholders.
C) Interaction Design - Development customized Brand and Design Systems, for branded interactions.
We integrate design thinking principles and an Agile methodology to ensure a holistic, Human-Centered approach at every stage of development.
01
Brief
After scheduling an initial meet to align the project problems scope, we can understand your needs.
02
Discover
Initiating with research, we sketch out the path to informed decisions and empathize with Users, gathering their insighits.
03
Define
In this stage we synthesize findings, identifying key pain points, and formulating a clear problem statement.
04
Develop
This is where we actually create and develop the product or service to ensure the best possible experience.
05
Test
We conduct tests throughout the process to iterate feedbacks from Users to improve alongside execution.
06
Deliver
After testing, we insure the final product aligns with user needs and addresses the identified problem effectively.
We believe in three key steps
That's the first stage of our process, which is the reason of being for Brands, product and services.
Brand audit
Brand positioning
Brand strategy
Digital strategy
Is a definition of winning ideas, product requirements, and how they should be fulfilled and aligned with strategic goals.
UX audits
Brand design
Digital design
Content design
Having iterated upon ideas and defined product goals and requirements. Now is time to bring your Brand or digital product to life.
Digital product audit
Web development
App development
Design Systems
João Castro
Founder & Lead Designer
Galp PT Innovation Challenge
2011
Prémios Nacionais de Design
2002
In our studio, our values are the heartbeat and the essence of everything we do.
Innovation
We are always looking for new ways to improve our services and products, as well as to create and investigate new technologies.
Excellency
We aim to offer the best possible experience for our customers, as well as for all stakeholders involved.
Responsibility
We are committed to being a sustainable company and to the impact our actions have on society and the planet.
More than a methodology, our approach is a philosophy that transforms visions into captivating design narratives.
Holistic Design
We don't think just about your product but how it impacts Users, Earth, and the Whole System.
Human-Centered
In every project, we consider Users the heart of everything (Empathy + problem-solving).
Agile Collaboration
You and Us as a flexible teamwork. Let's collaborate to reduce costs and time.
Stay in touch and let's make things happen!
Get in touch with us ↗︎